ICT and Media II: Mobile Adaptation and New-Generation Telephony in the Media; Ethics and New Media; ICT in Education and Development in India, Online Media and E-Governance; and Animation — Concepts and Techniques

This chapter completes the eighth unit with its last three items: the media's adaptation to mobile phones and new generations of telephony, with the ethics of new media; ICT in education and development in India, online media and e-governance; and animation, its concepts and techniques. The syllabus writes "Mobile adaption"; the word is adaptation, the media's adjustment to the phone as the main screen. In India the phone is how most people now meet the internet, news and government services, so the chapter keeps these items together, and treats animation, which the syllabus places in this unit, as a digital production form with a long history.

1. Mobile adaptation and new-generation telephony

Each generation of mobile telephony changed what the media could do on a phone. The first mobile call in India was made on 31 July 1995, between the West Bengal Chief Minister Jyoti Basu in Kolkata and the Union Communications Minister Sukh Ram in Delhi. Data became cheap after Reliance Jio's launch in September 2016, which drove a rapid increase in mobile internet use, and 5G services were launched in India on 1 October 2022. The smartphone, from Apple's iPhone (2007) and the Android phones that followed, turned the phone into the main screen for news, video and social media.

Generations of mobile telephony
GenerationTechnologyWhat it meant for media
1G (1980s)Analogue voiceCalls only
2G (from 1991)Digital (GSM), SMS; later GPRS and EDGE dataSMS news alerts, ringtones, basic mobile web
3G (2000s)Mobile broadbandMobile websites, apps, early video
4G (2010s)All-IP broadband (LTE)Streaming video, live broadcasting from phones, social video
5G (India from 2022)High speed, low latencyHigh-quality live video, immersive media, remote production

The media adapted in form, distribution and production. In form: mobile-first design, short text, vertical video, stories, cards and push notifications. In distribution: news apps, messaging-app channels and groups, and social platforms, which in India made messaging services a major source of news, and of rumour. In production: mobile journalism, with reporters filing video from phones, and live streaming by anyone. Radio and television also reached phones through apps, and short-video platforms created a new class of creators who compete with established media for attention.

2. Ethics and new media

New media raise familiar ethical questions at new speed and scale. Claire Wardle and Hossein Derakhshan's report Information Disorder (2017), for the Council of Europe, gave the standard vocabulary: misinformation is false information shared without intent to harm; disinformation is false information created or shared deliberately to cause harm; malinformation is genuine information shared to cause harm, such as leaking private details. Deepfakes, synthetic video or audio made with artificial intelligence, make fabricated evidence easy to produce. Privacy is threatened by data collection, surveillance and doxxing, the publication of a person's private details to target them; trolling and coordinated harassment, especially of women journalists, silence voices; and algorithms can amplify outrage and bias.

  • Verify before publishing, especially user-generated images and video, and label what could not be verified.
  • Correct errors visibly; online stories can be changed, so changes should be noted, not hidden.
  • Disclose sponsorship and paid influencer content, as ASCI's 2021 guidelines require.
  • Protect privacy and the identity of victims and children online as offline; the law on naming applies to posts.
  • Be transparent about the use of artificial intelligence in producing content.

Fact-checking has grown into a field of its own. The International Fact-Checking Network, set up at the Poynter Institute in 2015, maintains a code of principles on non-partisanship, transparency of sources, funding and methodology, and open corrections, and several Indian fact-checking organisations are signatories. Media literacy, discussed in Chapter 1, is the audience's side of the same work.

⚠️ Misinformation versus disinformation
The difference is intent, not truth: both are false. A relative forwarding a false cure in good faith spreads misinformation; the person who invented it to sell a product spread disinformation. True information leaked to hurt someone is malinformation.

3. ICT in education and development in India, online media and e-governance

India's use of communication technology for education began with broadcasting, from SITE (1975–76) to the educational channel Gyan Darshan (2000) and EDUSAT (2004), the first satellite dedicated to education. The internet era brought NPTEL (2003) for engineering and science courses from the IITs and IISc, e-PG Pathshala for postgraduate content, the National Digital Library of India, SWAYAM (2017), the national platform for massive open online courses, SWAYAM Prabha DTH channels, DIKSHA (2017) for school teachers and students, and PM eVIDYA (2020), which brought these together when schools closed during the pandemic.

For development and governance, the National e-Governance Plan (2006) set up mission-mode projects and Common Services Centres, village-level kiosks that deliver services; Aadhaar (the UIDAI was set up in 2009) gave a digital identity; Digital India (launched on 1 July 2015) aimed at digital infrastructure, services on demand and digital literacy; BharatNet extends optical fibre to village panchayats; the Unified Payments Interface (2016) made mobile payments ubiquitous; and platforms such as DigiLocker (2015), MyGov (2014) and UMANG (2017) put documents, consultation and services on the phone. Earlier pilots showed the possibilities: Gyandoot (2000), an intranet of village information kiosks in Dhar district of Madhya Pradesh, and Bhoomi, Karnataka's computerisation of land records. Online media, the news websites, portals and citizen-journalism platforms of the internet, carry information about these schemes and scrutinise them, and community media online give local voices a platform. The digital divide, of connectivity, devices, skills and language, and between men and women, limits all of these.

🎯 Why e-governance is a communication topic
E-governance changes the relationship between citizen and state from queue and counter to screen and message. Its success depends on communication, in the citizen's language and at the citizen's level of literacy, as much as on technology, which is why the syllabus places it here.

4. Animation: concepts and techniques

Animation creates the illusion of movement from a sequence of still images shown in rapid succession, relying on the eye and brain's tendency to fuse them, traditionally explained as persistence of vision and more precisely by the phi phenomenon and beta movement. Film runs at 24 frames per second; animators often draw "on twos", one drawing held for two frames, so 12 drawings make a second, and a 10-second sequence at 24 frames per second animated on twos needs 24 × 10 ÷ 2 = 120 drawings. Key animators draw the extreme poses (keyframes) and assistants or software fill the frames between (in-betweening, or tweening). Disney animators Frank Thomas and Ollie Johnston set out the twelve principles of animation in The Illusion of Life (1981): squash and stretch, anticipation, staging, straight-ahead action and pose-to-pose, follow-through and overlapping action, slow in and slow out, arcs, secondary action, timing, exaggeration, solid drawing and appeal.

Animation techniques
TechniqueHow it worksExample
Traditional cel animationHand-drawn frames painted on transparent celluloid sheets over backgroundsSnow White and the Seven Dwarfs (1937)
Stop motionPhysical models, puppets or clay moved slightly and photographed frame by frame; includes claymation, cut-out and pixilationClaymation shorts and puppet films
2D digital (vector)Drawn and animated in software with automatic tweeningTelevision series and web animation
3D computer animation (CGI)Modelling, texturing, rigging, animation, lighting and rendering of 3D modelsToy Story (1995), the first fully computer-animated feature
RotoscopingTracing over live-action footage frame by frameInvented by Max Fleischer in the 1910s
Motion captureSensors record an actor's movement to drive a digital characterDigital characters in feature films and games

The history runs from Émile Cohl's Fantasmagorie (1908) and Winsor McCay's Gertie the Dinosaur (1914) through Disney's Steamboat Willie (1928), with synchronised sound, and Snow White (1937), the first cel-animated feature from Disney, to Pixar's Toy Story (1995). In India the Films Division set up a cartoon unit in 1956, Ram Mohan is often called the father of Indian animation, Bhimsain Khurana's Ek Anek Aur Ekta (1974), shown on Doordarshan, taught national unity through a simple fable, and television series such as Chhota Bheem (2008) built a domestic industry that also serves as an outsourcing centre for international studios. Animation is used well beyond entertainment: in advertising, explainer videos, news graphics, education and data visualisation.

🧠 Drawings on twos
Drawings = frames per second × seconds ÷ frames held per drawing. On ones at 24 fps, 10 seconds need 240 drawings; on twos, 120.

Key takeaways

  • Mobile: India's first mobile call on 31 July 1995 (Basu to Sukh Ram), cheap data after Jio (2016), 5G from 1 October 2022; generations 1G to 5G; media adapted with mobile-first design, vertical video, apps, messaging distribution and mobile journalism; the syllabus's "adaption" is adaptation.
  • New-media ethics: Wardle and Derakhshan's mis-, dis- and malinformation (2017); deepfakes, privacy, doxxing and trolling; verification, visible corrections, disclosure of paid content (ASCI 2021), transparency about AI; the IFCN (Poynter, 2015).
  • Education: SITE, Gyan Darshan (2000), EDUSAT (2004), NPTEL (2003), SWAYAM and DIKSHA (2017), PM eVIDYA (2020).
  • Development and e-governance: NeGP (2006) and Common Services Centres, Aadhaar (2009), Digital India (1 July 2015), BharatNet, UPI (2016), DigiLocker (2015), MyGov (2014), UMANG (2017); pilots Gyandoot (Dhar, 2000) and Bhoomi (Karnataka); the digital divide.
  • Animation: persistence of vision and the phi phenomenon; 24 fps, drawing on twos (drawings = fps × seconds ÷ 2); keyframes and tweening; Thomas and Johnston's twelve principles (1981); cel, stop motion, 2D, 3D CGI, rotoscoping (Fleischer) and motion capture; Fantasmagorie 1908 to Toy Story 1995; in India the Films Division unit (1956), Ram Mohan, Ek Anek Aur Ekta (1974), Chhota Bheem (2008).

Practice questions (10)

Attempt each one before opening the answer. Every explanation names the tempting wrong option as well as the right one, because that is where marks are lost.

  1. 5G mobile services were launched in India on:

    1. September 2016
    2. 31 July 1995
    3. 1 July 2015
    4. 1 October 2022
    Show answer

    Answer: D — 1 October 2022

    5G was launched on 1 October 2022. 31 July 1995 is the date of India's first mobile call, 1 July 2015 the launch of Digital India, and September 2016 the launch of Reliance Jio's 4G service.
  2. The first mobile phone call in India, on 31 July 1995, was made between:

    1. Morarji Desai and George Fernandes
    2. P. V. Narasimha Rao and Manmohan Singh
    3. Jyoti Basu and Sukh Ram
    4. Rajiv Gandhi and Sam Pitroda
    Show answer

    Answer: C — Jyoti Basu and Sukh Ram

    West Bengal Chief Minister Jyoti Basu, in Kolkata, called Union Communications Minister Sukh Ram in Delhi. Sam Pitroda is associated with the telecom revolution of the 1980s, and the other pairs are distractors.
  3. In Wardle and Derakhshan's framework of information disorder, which of the following definitions are correct? Select all that apply.

    1. Disinformation is true information leaked to embarrass someone
    2. Disinformation is false information created or shared deliberately to cause harm
    3. Misinformation is false information shared without intent to harm
    4. Malinformation is false information shared by mistake
    Show answer

    Answer: B — Disinformation is false information created or shared deliberately to cause harm; C — Misinformation is false information shared without intent to harm

    Misinformation and disinformation are both false and differ by intent. Malinformation is genuine information used to harm, such as a leak, so the third and fourth options misplace it: the fourth describes malinformation, and false information shared by mistake is misinformation.
  4. SWAYAM, launched in 2017, is India's national platform for:

    1. Land records
    2. Massive open online courses
    3. Digital payments
    4. Storing citizens' documents
    Show answer

    Answer: B — Massive open online courses

    SWAYAM hosts online courses from school to postgraduate level. Digital payments run on UPI, documents are stored in DigiLocker, and land records were computerised in pilots such as Karnataka's Bhoomi.
  5. Gyandoot, an early e-governance project of village information kiosks, was set up in:

    1. Kheda district, Gujarat
    2. Jhabua district, Madhya Pradesh
    3. Pune district, Maharashtra
    4. Dhar district, Madhya Pradesh
    Show answer

    Answer: D — Dhar district, Madhya Pradesh

    Gyandoot (2000) linked kiosks in Dhar district through an intranet. Kheda is known for the Kheda Communication Project, Jhabua for a development communication project, and Pune for the 1956 radio rural forum experiment, which is why these tempt.
  6. An animator works at 24 frames per second and draws "on twos" (each drawing held for two frames). How many drawings are needed for a 10-second sequence? Type the number.

    Numerical answer — type the value.

    Show answer

    Answer: 120

    Frames needed = 24 × 10 = 240; on twos each drawing covers two frames, so 240 ÷ 2 = 120 drawings. On ones, one drawing per frame, it would take 240.
  7. The twelve principles of animation were set out by Frank Thomas and Ollie Johnston in:

    1. The Illusion of Life (1981)
    2. Convergence Culture (2006)
    3. Understanding Media (1964)
    4. The Virtual Community (1993)
    Show answer

    Answer: A — The Illusion of Life (1981)

    The two Disney animators published The Illusion of Life: Disney Animation in 1981. The other books are by McLuhan, Jenkins and Rheingold and concern media theory, not animation practice.
  8. Assertion (A): Rotoscoped animation is valued chiefly for its abstract, non-realistic movement. Reason (R): In rotoscoping, animators trace over live-action footage frame by frame. Choose the correct option.

    1. Both A and R are true, and R is the correct explanation of A
    2. Both A and R are true, but R is not the correct explanation of A
    3. A is true, but R is false
    4. A is false, but R is true
    Show answer

    Answer: D — A is false, but R is true

    A is false but R is true. Because rotoscoped drawings follow filmed human movement exactly, the result is realistic, lifelike motion, which is why Max Fleischer invented the technique in the 1910s; abstract movement is the opposite of what it gives.
  9. The first feature film made entirely with computer animation was:

    1. Gertie the Dinosaur (1914)
    2. Steamboat Willie (1928)
    3. Snow White and the Seven Dwarfs (1937)
    4. Toy Story (1995)
    Show answer

    Answer: D — Toy Story (1995)

    Pixar's Toy Story (1995) was the first fully computer-animated feature. Snow White was Disney's first cel-animated feature, Steamboat Willie a short with synchronised sound, and Gertie an early hand-drawn short.
  10. Which of the following are digital governance platforms or programmes of the Government of India? Select all that apply.

    1. DigiLocker
    2. UMANG
    3. BharatNet
    4. Krishi Darshan
    Show answer

    Answer: A — DigiLocker; B — UMANG; C — BharatNet

    DigiLocker (2015) stores documents, UMANG (2017) gathers government services in one app, and BharatNet brings optical fibre to village panchayats. Krishi Darshan (1967) is a Doordarshan programme for farmers, a broadcasting initiative of an earlier era, not a digital governance platform.