Information and Communication I: Data, Information, Knowledge and Wisdom; the Information Life Cycle; the Role of Information; Information Science and the Information and Knowledge Society; and Communication with Trends in Scholarly Communication

The first unit of the Library and Information Science syllabus sets out what the whole discipline is about: information itself, how it is created and moves, and why societies organise it. This chapter takes the unit's first five items: the data-information-knowledge-wisdom hierarchy; the information life cycle from generation to dissemination; the role of information in planning, management and development; information science, its relationship with other subjects, and the ideas of an information society and a knowledge society; and communication, its types, theories, models, channels and barriers, ending with the trends now reshaping scholarly communication. The Paper-1 communication chapters on this platform treat communication in the classroom; here it is treated as the process that carries recorded knowledge between people, which is what a library exists to serve.

1. Data, information, knowledge and wisdom

The DIKW hierarchy, usually drawn as a pyramid, orders four levels by increasing meaning and decreasing volume. Russell Ackoff set it out in his 1989 paper "From Data to Wisdom", and T. S. Eliot's lines in The Rock (1934), "Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?", are often quoted as its literary ancestor. Data are raw, unorganised symbols or observations with no context: 38.5, 39.1, 39.4. Information is data processed and placed in context so that it answers who, what, where and when: "the patient's temperature has risen from 38.5 to 39.4 °C over six hours". Knowledge is information that has been understood and connected with experience so that it answers how: "a rising fever with these symptoms suggests an infection that needs treatment". Wisdom is the judgement to apply knowledge well, answering why and what ought to be done.

LevelWhat it isLibrary example
DataRaw facts, symbols, signalsBarcode numbers scanned at the circulation desk
InformationData organised and given contextA report showing that chemistry books were issued 3,200 times last year
KnowledgeInformation understood, linked with experienceUnderstanding that demand peaks before examinations and that the collection is too thin
WisdomJudgement about what to do and whyDeciding to buy e-book licences with unlimited access rather than more print copies

Information has properties that set it apart from material goods, and they explain much of library economics. It is not used up by use; it can be shared without the giver losing it; it is costly to produce and cheap to copy; its value depends on the user, the time and the context; it ages at different speeds in different fields; and it can be stored, compressed, transmitted and repackaged. Knowledge is further divided into explicit knowledge, which can be written down, and tacit knowledge, which lives in people's skills and experience (Michael Polanyi, The Tacit Dimension, 1966, "we can know more than we can tell"). Knowledge management, taught in Unit VI, is built on that distinction.

⚠️ Data are not "less true" than information
The hierarchy is about meaning and context, not accuracy. A wrong datum processed carefully yields wrong information. Questions sometimes offer "information is verified data" as a definition; the standard answer is that information is data processed into a meaningful, contextual form.

2. The information life cycle

The syllabus names four stages: generation, collection, storage and dissemination. Generation is the creation of new information by research, observation, administration, creative work or transactions; in science it takes the form of experiments, field notes, data sets and manuscripts. Collection is the acquisition and gathering of that information by individuals and institutions, and for libraries it means selection and acquisition. Storage means recording the information on a medium and organising it so it can be found again: classification, cataloguing, indexing and, now, digital repositories with metadata and preservation. Dissemination is the delivery of information to those who need it, through publication, lending, reference service, current awareness, networks and open access. Use then generates new information, closing the cycle.

StageMain agentsLibrary and information work
GenerationResearchers, authors, governments, firmsSupporting research: literature searches, data management plans
CollectionPublishers, aggregators, libraries, archivesSelection, acquisition, licensing, legal deposit
Storage (organisation)Libraries, repositories, database producersClassification, cataloguing, metadata, indexing, preservation
DisseminationLibraries, publishers, information centresCirculation, reference, CAS and SDI, open access, outreach

Records managers and digital curators use longer versions of the same cycle. The Digital Curation Centre's curation lifecycle model (2008) runs conceptualise, create or receive, appraise and select, ingest, preservation action, store, access, use and reuse, and transform, with disposal and reappraisal as possible exits; records management speaks of creation, maintenance and use, and disposition (destruction or transfer to an archive). All versions share the idea that information must be managed from the moment it is created, not only once it reaches a library.

3. The role of information in planning, management and development

Information is treated as a resource in the same sense as land, labour and capital, and the syllabus lists six areas where it matters. In planning, information on population, resources and needs is the raw material of every plan; India's Census, the National Sample Survey and administrative statistics feed national and state planning. In management, information reduces uncertainty in decisions, and management information systems (Unit VI) are built to supply it. In socio-economic development, access to information on prices, markets, credit, health and rights raises incomes and participation; this is why the RTI Act, common service centres and community information services exist. In cultural development, libraries, archives and museums preserve and transmit heritage. In educational development, information underpins teaching, self-learning and lifelong learning. In technological development, patents, standards and research literature let innovators build on what exists instead of reinventing it.

🎯 Why "information poverty" matters to librarians
The gap between those who can find and use information and those who cannot, the digital divide, reproduces other inequalities. Public libraries, community information centres and information literacy programmes are the profession's direct response to it, which is why Unit X returns to community information and services for persons with disability, children and women.

4. Information science, and the information and knowledge society

Information science grew out of documentation, the movement Paul Otlet and Henri La Fontaine led from Brussels at the end of the nineteenth century. The American Documentation Institute (1937) renamed itself the American Society for Information Science in 1968; it added "and Technology" in 2000 and has been the Association for Information Science and Technology (ASIS&T) since 2013. Harold Borko's widely quoted definition (1968) calls information science "that discipline that investigates the properties and behaviour of information, the forces governing the flow of information, and the means of processing information for optimum accessibility and usability". It is interdisciplinary by nature.

Related subjectWhat it contributes to information science
Computer scienceStorage, retrieval algorithms, databases, networks
Mathematics and statisticsShannon's information theory, bibliometric laws, retrieval models
LinguisticsIndexing languages, natural language processing, vocabulary control
Psychology and cognitive scienceInformation seeking behaviour, relevance, user interfaces
ManagementInformation systems, knowledge management, marketing of services
Communication studiesModels of transfer, channels, scholarly communication

The information society is a society in which the creation, distribution and use of information is the most significant economic and cultural activity. Its intellectual history runs through Fritz Machlup's measurement of the "knowledge industry" in the United States (1962), Daniel Bell's post-industrial society (1973), Marc Porat's information economy (1977), Alvin Toffler's Third Wave (1980) and Manuel Castells's network society (1996). The United Nations held the World Summit on the Information Society in two phases, Geneva (2003) and Tunis (2005). The knowledge society is the broader, more human-centred idea: not only more information but the capacity to turn it into knowledge for development. Peter Drucker popularised the "knowledge worker" (1959), and UNESCO's report Towards Knowledge Societies (2005) argued for plural knowledge societies built on access, education, cultural diversity and freedom of expression.

🧠 Match the thinker to the phrase
Machlup, knowledge industry (1962); Bell, post-industrial society (1973); Porat, information economy (1977); Toffler, Third Wave (1980); Castells, network society (1996); Drucker, knowledge worker. Borko defined information science (1968).

5. Communication: concept, types, theories, models, channels and barriers

Communication is the process by which a message passes from a source to a receiver so that meaning is shared. It is classified by the number of people involved (intrapersonal, interpersonal, group, mass), by code (verbal and non-verbal), by setting (formal and informal), and by direction in organisations (downward, upward, horizontal and diagonal). For information science the key distinction is between formal channels (journals, books, conference proceedings, reports, patents: public, permanent, citable) and informal channels (conversations, correspondence, preprints shared among colleagues, conference corridors, social media: fast, private, ephemeral). Derek de Solla Price's "invisible college" (1963), developed by Diana Crane (1972), names the informal networks of scientists at the research front, and "gatekeepers", a term from Kurt Lewin (1947) applied to technical communication by Thomas Allen (1977), are the well-connected individuals who bring outside information into a group.

ModelYearCore idea
Lasswell1948Verbal formula: who says what, in which channel, to whom, with what effect
Shannon and Weaver1948-49Linear: information source, transmitter, channel with noise, receiver, destination; the mathematical theory of communication
Schramm; Osgood and Schramm1954Overlapping fields of experience; circular model in which each party encodes, interprets and decodes
Berlo (SMCR)1960Source, message, channel, receiver, each with its own elements such as skills, attitudes and culture
Westley and MacLean1957Adds gatekeepers and feedback, suited to mass communication
Dance (helical)1967Communication grows and builds on itself over time like a helix

Barriers are anything that distorts or blocks the message: semantic (jargon, ambiguous words, different meanings of the same term), physical (noise, distance, poor equipment), psychological (attitudes, prejudice, selective perception), cultural and linguistic (different languages, norms and scripts), organisational (rigid hierarchies, too many levels) and information overload (more information than a receiver can process). Libraries attack several at once: translation and multilingual catalogues address language barriers, abstracts and reviews address overload, and reference interviews address semantic mismatch between a user's question and the system's vocabulary.

⚠️ Noise in Shannon's model is not only sound
In the Shannon-Weaver model, noise is any unwanted interference added in the channel between transmitter and receiver: static on a line, a garbled bit, a smudged print. Semantic noise (misunderstanding of meaning) was added by later writers, notably Weaver's own discussion of levels of the communication problem.

6. Trends in scholarly communication

Scholarly communication is the system by which research is created, evaluated, disseminated and preserved. Its modern form began with two journals in 1665: the Journal des sçavans in Paris (January) and the Philosophical Transactions of the Royal Society in London (March). Peer review, the scientific article and citation became its pillars. Several trends are now changing it.

  • Open access: the Budapest Open Access Initiative (2002), the Bethesda Statement and the Berlin Declaration (both 2003) defined free online access to research; routes include gold (published open in a journal), green (self-archived in a repository), diamond (open with no author charges) and hybrid journals; Plan S (2018) requires funded research to be open.
  • Preprints and rapid dissemination: arXiv (1991) for physics, mathematics and computer science, followed by bioRxiv, medRxiv and SSRN; preprints grew sharply during the COVID-19 pandemic.
  • Open peer review, open data and open science: reviews published with articles, data deposited in repositories, the FAIR principles (findable, accessible, interoperable, reusable, 2016) for data.
  • Persistent identifiers: DOI for objects, ORCID (2012) for researchers, ROR for organisations, making the record machine-readable.
  • New metrics and social media: altmetrics (Unit IX) track attention beyond citations; academic social networks spread papers informally.
  • Threats to integrity: predatory journals, paper mills and fabricated data. In India the University Grants Commission maintained the UGC-CARE list of journals from 2019 and in 2025 discontinued it, asking institutions to judge journals against suggested parameters.
  • National licensing: India's One Nation One Subscription scheme, approved in November 2024 and operating from 1 January 2025 through INFLIBNET, gives government higher education and research institutions access to a common set of journals.
ℹ️ The serials crisis
From the 1980s journal prices rose far faster than library budgets, so libraries cancelled titles and bought fewer books. Consortia (Unit IV), open access and national licences are all responses to this "serials crisis".

Key takeaways

  • DIKW (Ackoff, 1989) orders data, information, knowledge and wisdom by increasing meaning; information is data processed into context, knowledge is understood information, and knowledge is explicit or tacit (Polanyi, 1966).
  • The information life cycle runs generation, collection, storage and dissemination, and use feeds new generation; libraries act at every stage.
  • Information science grew from documentation (Otlet and La Fontaine); Borko defined it in 1968; the information society runs from Machlup (1962) and Bell (1973) to Castells (1996) and WSIS (2003, 2005).
  • Communication models: Lasswell (1948), Shannon-Weaver (1948-49) with noise, Schramm (1954), Westley-MacLean (1957), Berlo SMCR (1960), Dance (1967); formal and informal channels, invisible colleges and gatekeepers.
  • Scholarly communication began with two journals in 1665 and is now shaped by open access (2002-03, Plan S 2018), preprints, open data, ORCID and DOI, altmetrics, integrity concerns and national licences such as One Nation One Subscription (2025).

Practice questions (10)

Attempt each one before opening the answer. Every explanation names the tempting wrong option as well as the right one, because that is where marks are lost.

  1. In the DIKW hierarchy, which level answers the question "why" and concerns judgement about what ought to be done?

    1. Data
    2. Wisdom
    3. Knowledge
    4. Information
    Show answer

    Answer: B — Wisdom

    Wisdom sits at the top of the pyramid and is the judgement to apply knowledge well. Data are raw symbols, information answers who, what, where and when, and knowledge answers how.
  2. Who defined information science in 1968 as the discipline that investigates the properties and behaviour of information and the forces governing its flow?

    1. Harold Borko
    2. Claude Shannon
    3. Fritz Machlup
    4. Daniel Bell
    Show answer

    Answer: A — Harold Borko

    Harold Borko's 1968 article "Information science: what is it?" gave the standard definition. Machlup measured the knowledge industry (1962), Bell described the post-industrial society (1973), and Shannon founded information theory (1948).
  3. "Who says what, in which channel, to whom, with what effect" is the model of:

    1. Frank Dance
    2. Wilbur Schramm
    3. Harold Lasswell
    4. David Berlo
    Show answer

    Answer: C — Harold Lasswell

    Lasswell's verbal formula (1948) is the classic linear model of mass communication. Berlo's SMCR model dates from 1960, Schramm's overlapping fields of experience from 1954, and Dance's helical model from 1967.
  4. Which of the following are elements of the Shannon-Weaver model of communication? Select all that apply.

    1. Field of experience
    2. Noise source
    3. Gatekeeper
    4. Transmitter
    Show answer

    Answer: B — Noise source; D — Transmitter

    Shannon and Weaver's linear model has an information source, transmitter, channel, noise source, receiver and destination. The field of experience belongs to Schramm's model, and the gatekeeper to Westley and MacLean's.
  5. Assertion (A): Tacit knowledge is difficult to store in a library catalogue or repository. Reason (R): Tacit knowledge resides in people's skills and experience and is hard to articulate in words. Choose the correct option.

    1. Both A and R are true, and R is the correct explanation of A
    2. Both A and R are true, but R is not the correct explanation of A
    3. A is true, but R is false
    4. A is false, but R is true
    Show answer

    Answer: A — Both A and R are true, and R is the correct explanation of A

    Both are true and R explains A. Because tacit knowledge is personal and hard to put into words (Polanyi's "we can know more than we can tell"), it resists recording; knowledge management uses mentoring and communities of practice to share it.
  6. The first scholarly journals, the Journal des sçavans and the Philosophical Transactions, both began in which year? Type the year.

    Numerical answer — type the value.

    Show answer

    Answer: 1665

    The Journal des sçavans appeared in Paris in January 1665 and the Philosophical Transactions of the Royal Society in London in March 1665, founding the journal as the formal channel of science.
  7. The informal network of scientists working at the research front of a field, who exchange preprints and ideas before publication, is called:

    1. A learned society
    2. A consortium
    3. A subject gateway
    4. An invisible college
    Show answer

    Answer: D — An invisible college

    Derek de Solla Price named the invisible college in 1963 and Diana Crane studied it in 1972. A learned society is a formal organisation, a consortium shares resources, and a subject gateway is a web guide to resources.
  8. Which of the following are formal channels of scholarly communication? Select all that apply.

    1. A granted patent
    2. A conversation in a conference corridor
    3. A peer-reviewed journal article
    4. Published conference proceedings
    Show answer

    Answer: A — A granted patent; C — A peer-reviewed journal article; D — Published conference proceedings

    Formal channels are public, permanent and citable: journal articles, patents, published proceedings, books and reports. Corridor conversations, letters and personal exchanges are informal channels, fast but ephemeral.
  9. Which pairing of thinker and concept is correct?

    1. Daniel Bell: the Third Wave
    2. Manuel Castells: the network society
    3. Fritz Machlup: the post-industrial society
    4. Alvin Toffler: the knowledge industry
    Show answer

    Answer: B — Manuel Castells: the network society

    Castells described the network society (1996). Bell wrote of the post-industrial society (1973), Toffler of the Third Wave (1980), and Machlup measured the knowledge industry (1962); the other three pairings are swapped.
  10. The United Nations World Summit on the Information Society was held in two phases, in Geneva and in Tunis. In which year was the Tunis phase held? Type the year.

    Numerical answer — type the value.

    Show answer

    Answer: 2005

    WSIS met in Geneva in December 2003, adopting a Declaration of Principles and Plan of Action, and in Tunis in November 2005, adopting the Tunis Commitment and Agenda for the Information Society.