Research in Social Work II, Qualitative and Mixed Methods: the Meaning and Tenets of Qualitative Research and its Difference from Quantitative Research, Designing Qualitative Research, its Methods from Field Study to Narratives, Managing and Analysing Qualitative Data, and the Components and Procedures of Mixed Methods Research
2. Designing qualitative research: steps and methods
Designing a qualitative study involves choosing a topic and framing an open question ("How do families of children with autism experience the search for services?"); choosing an approach (ethnography, case study, phenomenology, grounded theory, narrative inquiry); selecting a site and participants by purposive, snowball or theoretical sampling; gaining entry through gatekeepers and building rapport; collecting data through in-depth interviews, observation, focus groups and documents; analysing data alongside collection; establishing trustworthiness; and writing. Sampling continues until saturation, the point at which new data no longer add new insights. Ethics are demanding because the relationship is close: informed and continuing consent, confidentiality when quotations might identify people, care with distressing topics, and awareness of the power gap between researcher and participant.
The methods the syllabus names are these. A field study, or ethnography, studies a group in its natural setting over an extended period through participant observation, informal interviews and documents; Bronisław Malinowski's fieldwork in the Trobriand Islands set the model, and William Foote Whyte's Street Corner Society (1943) applied it to an urban neighbourhood. A case study examines a bounded system, an individual, family, organisation, programme or community, in depth and in context, using multiple sources; Robert Stake distinguished intrinsic, instrumental and collective case studies, and Robert Yin stressed the case study for "how" and "why" questions about contemporary events. A focus group discussion brings together a small group, typically about six to ten participants with some shared characteristic, under a moderator to discuss a topic; its strength is the interaction, which reveals shared and contested views. Narrative methods, life histories, oral histories and biographical interviews, study the stories people tell about their lives and how they make sense of experience.
Observation may be participant or non-participant, overt or covert, structured or unstructured. Raymond Gold (1958) described four roles along a continuum: complete participant (fully involved, identity as researcher concealed), participant-as-observer (involved, with the research role known), observer-as-participant (mainly observing, with limited interaction) and complete observer (no interaction). Covert roles raise serious ethical problems. The syllabus's "Theoretic Research" is best read as research that builds theory from data. Its main form is grounded theory, introduced by Barney Glaser and Anselm Strauss in The Discovery of Grounded Theory (1967): rather than testing a theory, the researcher generates one grounded in data, through theoretical sampling, constant comparison and coding. Phenomenology, from Edmund Husserl, is a related approach that describes the essence of a lived experience, with the researcher bracketing (setting aside) their own assumptions.
3. Managing and analysing qualitative data, and report writing
Managing qualitative data begins with transcription of recordings, careful organisation and labelling of files, anonymisation, and field notes and memos that record observations and emerging ideas. Matthew Miles and Michael Huberman (1994) described analysis as three concurrent flows of activity: data reduction (selecting, focusing and coding), data display (matrices, networks and charts) and conclusion drawing and verification. Coding assigns labels to segments of data. In Anselm Strauss and Juliet Corbin's grounded theory (1990), open coding breaks data into concepts, axial coding relates categories to each other around a central category, and selective coding integrates them into a theory; the constant comparative method compares each new piece of data with those already coded. Virginia Braun and Victoria Clarke's thematic analysis (2006) sets out six phases: familiarisation with the data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing the report. Other techniques include qualitative content analysis, narrative analysis, discourse analysis and framework analysis. Software such as NVivo, ATLAS.ti and MAXQDA helps organise and retrieve coded data, but does not do the interpretation.
Yvonna Lincoln and Egon Guba (Naturalistic Inquiry, 1985) proposed trustworthiness as the qualitative counterpart of validity and reliability, with four criteria. Credibility (parallel to internal validity) is established by prolonged engagement, persistent observation, triangulation, peer debriefing and member checking, returning findings to participants. Transferability (parallel to external validity) is supported by thick description that lets readers judge whether findings apply elsewhere. Dependability (parallel to reliability) is shown by an audit trail of decisions. Confirmability (parallel to objectivity) is supported by reflexivity and the audit trail. Norman Denzin distinguished four types of triangulation: data triangulation (different sources, times or places), investigator triangulation (several researchers), theory triangulation (several theoretical perspectives) and methodological triangulation (several methods). The qualitative report presents themes supported by participants' own words, describes the context richly, explains the researcher's position and methods openly, and protects participants' identities.
4. Mixed methods research: components and procedures
Mixed methods research collects and analyses both quantitative and qualitative data in one study and integrates them, on the argument that each compensates for the other's weaknesses: numbers give breadth and generalisation, words give depth and meaning. Its philosophical base is usually pragmatism, which judges methods by what answers the question. John Creswell and Vicki Plano Clark describe its components as the priority or weighting given to each strand, the timing or sequence of the strands (concurrent or sequential), and the point and manner of mixing or integration (in design, data collection, analysis or interpretation). Janice Morse's notation writes the dominant strand in capitals, "+" for concurrent and "→" for sequential: QUAN → qual, for instance, is a sequential design led by the quantitative strand.
| Core design | Sequence | Purpose | Social work example |
|---|---|---|---|
| Convergent (parallel) | Quantitative and qualitative at the same time, then compared | Corroborate or compare findings | A survey of shelter residents' satisfaction alongside in-depth interviews |
| Explanatory sequential | Quantitative first, then qualitative | Explain quantitative results | A survey finds low scheme uptake; interviews explore why |
| Exploratory sequential | Qualitative first, then quantitative | Develop an instrument or test emerging ideas | Focus groups with caregivers inform a scale then tested on a large sample |
The procedures of combining the two strands include connecting (using the results of one to design the other, as in sequential designs), merging (bringing the two datasets together in analysis, for example in a joint display that sets statistics beside themes), and embedding (a supporting strand within a larger design, such as interviews within a trial). Integration is the step most often neglected: a study that reports a survey and interviews side by side without relating them is two studies, not a mixed methods one. Mixed methods suit programme evaluation especially well, where both whether a programme works and how and for whom it works matter.
Key takeaways
- Qualitative research seeks meanings in context, on an interpretivist paradigm (Weber's Verstehen): natural settings, emic view, induction, holism, researcher as instrument with reflexivity, emergent design, purposive samples to saturation and thick description (Geertz 1973).
- Methods: field study or ethnography (Malinowski; Whyte 1943), case study (Stake: intrinsic, instrumental, collective; Yin), focus groups (about six to ten), narratives and life histories, observation (Gold 1958: complete participant, participant-as-observer, observer-as-participant, complete observer), theory-building research, chiefly grounded theory (Glaser and Strauss 1967), and phenomenology.
- Analysis: Miles and Huberman (1994) data reduction, display and conclusion drawing; open, axial and selective coding (Strauss and Corbin 1990) with constant comparison; Braun and Clarke's six phases of thematic analysis (2006); NVivo and ATLAS.ti assist but do not interpret.
- Trustworthiness (Lincoln and Guba 1985): credibility, transferability, dependability and confirmability, paralleling internal validity, external validity, reliability and objectivity; Denzin's data, investigator, theory and methodological triangulation.
- Mixed methods: pragmatism; components of priority, timing and integration; Morse's notation (QUAN → qual); convergent, explanatory sequential (quantitative first) and exploratory sequential (qualitative first) designs; combining by connecting, merging and embedding.
Practice questions (10)
Attempt each one before opening the answer. Every explanation names the tempting wrong option as well as the right one, because that is where marks are lost.
In Lincoln and Guba's criteria of trustworthiness, which criterion parallels external validity in quantitative research?
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Answer: B — Transferability
Transferability parallels external validity and is supported by thick description. Credibility parallels internal validity, dependability parallels reliability, and confirmability parallels objectivity.How many phases does Braun and Clarke's (2006) approach to thematic analysis set out? Type the number.
Numerical answer — type the value.
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Answer: 6
Six: familiarisation, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing the report. Do not confuse them with Strauss and Corbin's three types of coding or Miles and Huberman's three flows.A study first surveys 400 households on the uptake of a pension scheme and then interviews non-users to understand why they did not apply. This is:
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Answer: D — An explanatory sequential mixed methods design
Quantitative data come first and qualitative data then explain them, the explanatory sequential design (QUAN → qual). Exploratory sequential runs qualitative first, convergent collects both at once, and a single-subject design studies one client over time.Which of the following are basic tenets of qualitative research? Select all that apply.
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Answer: A — The researcher as the main instrument, with reflexivity; B — Largely inductive reasoning from data; C — Seeking the insider's (emic) perspective
The emic perspective, induction and the researcher as reflexive instrument are core tenets. Large random samples for statistical generalisation belong to quantitative research; qualitative samples are small and purposive.Grounded theory, in which theory is generated from data rather than tested, was introduced in 1967 by:
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Answer: C — Barney Glaser and Anselm Strauss
Glaser and Strauss wrote The Discovery of Grounded Theory (1967). Lincoln and Guba set out trustworthiness (1985), Braun and Clarke thematic analysis (2006), and Campbell and Stanley classified experimental designs (1963).Assertion (A): Sampling in qualitative research is usually purposive. Reason (R): The aim of qualitative research is statistical generalisation from the sample to the population. Choose the correct option.
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Answer: C — A is true, but R is false
The assertion is true and the reason false. Qualitative samples are purposive because the aim is rich understanding of a phenomenon, not statistical generalisation; transferability is judged by readers through thick description rather than by probability sampling.Which of the following are among Denzin's types of triangulation? Select all that apply.
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Answer: A — Investigator triangulation; C — Data triangulation
Denzin's four types are data, investigator, theory and methodological triangulation. "Probability" and "regression" triangulation are not recognised types; they borrow terms from statistics to sound plausible."Thick description", description that conveys the meanings behind behaviour, is a term associated with:
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Answer: A — Clifford Geertz
Geertz popularised thick description in The Interpretation of Cultures (1973), borrowing the term from Gilbert Ryle. Yin is associated with case study method, Morse with mixed methods notation and Miles with qualitative data analysis.A researcher visits a village once to interview women about water collection, observing briefly with limited interaction and an openly known research role. In Gold's typology the role is:
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Answer: A — Observer-as-participant
Brief, limited interaction with an open research role is observer-as-participant. Participant-as-observer involves sustained involvement, the complete participant conceals the research role, and the complete observer does not interact at all.In Strauss and Corbin's grounded theory, the stage of coding that relates categories to one another around a central category is:
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Answer: D — Axial coding
Axial coding relates categories and sub-categories around an axis. Open coding first breaks data into concepts, and selective coding then integrates the categories into a core theory; descriptive coding is a general term, not one of the three stages.