Information Services I: Community Information Services; Reference and Referral Services; CAS, SDI, Inter-Library Loan and Document Delivery; Mobile-Based Library Services; Web 2.0, Web 3.0 and Library 2.0; and Collaborative Services
2. Reference service: concept and types; referral service
Reference service is personal assistance given by a librarian to a user seeking information. Samuel Swett Green's paper "Personal relations between librarians and readers" (1876) is taken as its starting point. Ranganathan defined it as the process of establishing contact between the right reader and the right document in the right personal way, at the right time. He distinguished ready reference service, answering simple factual queries quickly from reference books (often in minutes), from long-range reference service, answering complex queries that need searching many sources over hours or days. The reference interview, the conversation in which the librarian clarifies what the user really needs, is central: open questions, neutral questioning (Brenda Dervin's sense-making approach), and follow-up. The American Library Association's RUSA guidelines for reference behaviour name approachability, interest, listening and inquiring, searching, and follow-up.
| Type | What it involves |
|---|---|
| Ready reference | Quick factual answers from reference books or databases: a date, an address, a definition |
| Long-range reference | In-depth searching of many sources for complex queries; may produce a bibliography or report |
| Virtual (digital) reference | Reference by e-mail, web forms, chat, instant messaging, SMS and video; asynchronous or real-time; "Ask a Librarian" services, sometimes run cooperatively |
| Referral service | Directing the user to another person, library or agency better placed to answer, often using a directory of resources |
3. Alerting services: CAS, SDI, inter-library loan and document delivery
A current awareness service (CAS) informs users promptly of new publications and developments in their field of interest. It is broad and aimed at a group: every user in the chemistry department receives the same list. Methods include current contents (reproduced tables of contents of journals), lists of new accessions, press clippings, bulletins, displays of new arrivals, table-of-contents e-mail alerts from publishers, and RSS feeds. Selective dissemination of information (SDI), proposed by H. P. Luhn of IBM (1958), is a personalised current awareness service: each user's interests are recorded as a profile of terms; new documents entering the system are matched against the profile; the user receives notifications of relevant items; and the user's feedback on relevance is used to refine the profile. Saved searches and alerts in Scopus, Web of Science and Google Scholar are modern SDI.
| Feature | CAS | SDI |
|---|---|---|
| Target | A group with a common interest | An individual (or a small group) with a recorded profile |
| Selection | Broad: all new items in a field | Precise: items matching the profile |
| Feedback | Not built in | Essential: used to revise the profile |
| Examples | Current contents, accession lists, newspaper clippings | Saved-search alerts, profile-based e-mail notifications |
Inter-library loan (ILL) is the lending of an item by one library to another for the use of the second library's user; it rests on agreements, union catalogues and codes such as IFLA's ILL guidelines, and on standards such as ISO 10160 and 10161 for ILL messages. Document delivery supplies copies of documents, usually articles, directly to the user, often for a fee and increasingly electronically; the British Library's document supply service at Boston Spa is the best known, and in India DELNET and INFLIBNET's services provide document delivery among member libraries. Licences for e-journals often restrict whether articles can be supplied by ILL, which is why licence terms matter to resource sharing.
4. Mobile-based library services and tools
| Service or tool | What it offers |
|---|---|
| Mobile OPAC | Catalogue searching, holds, renewals and account checks from a phone, through a responsive web OPAC or an app |
| Mobile databases | Publisher and aggregator platforms with mobile interfaces or apps for searching and reading |
| Mobile library website | A site designed for small screens: hours, contacts, services, events |
| Library apps | Dedicated apps combining catalogue, e-resources, notifications and digital cards |
| Mobile library instruction | Short videos, tutorials and quizzes for learning library skills on the phone |
| Augmented reality | Digital information overlaid on the camera view: shelf navigation, virtual tours, interactive exhibits |
| SMS alerts | Text messages for due dates, overdue notices, reservations available, new arrivals |
| Geo-location | Location-aware services: finding the nearest branch, indoor wayfinding, location-based content |
| Reference enquiry by mobile | Asking a librarian through SMS, chat apps or messaging platforms |
5. Web 2.0 and 3.0, Library 2.0 and its tools
Web 2.0, a term popularised by Tim O'Reilly (2004-05), describes the web as a participatory platform: users create and share content, tag and rate it, and applications improve as more people use them (blogs, wikis, social networks, media sharing). Web 3.0 usually means the semantic web, in which data are linked and described so that machines can reason with them (Unit VIII), and sometimes a more personalised, intelligent web. Library 2.0, a term coined by Michael Casey (2005) and developed by Casey and Laura Savastinuk (2006), applies these ideas to libraries: user-centred change, constant and purposeful change, participation of users in creating services, and reaching the "long tail" of non-users. Its characteristics are that it is user-centred, participatory, interactive, multimedia-rich, socially rich and continuously evolving ("perpetual beta").
| Tool | Library use |
|---|---|
| Instant messaging and chat | Real-time virtual reference, chat widgets on the website and catalogue |
| RSS feeds | Pushing new arrivals, news, journal tables of contents and saved searches to users' readers (RSS: Really Simple Syndication) |
| Podcasts and vodcasts | Audio (podcast) and video (vodcast) episodes: book talks, orientation, lectures, oral histories |
| Ask a Librarian | Branded virtual reference service by e-mail, chat or form, sometimes cooperative across libraries |
| Blogs and wikis | News, subject guides, staff manuals and collaborative knowledge bases |
6. Collaborative services: social networks, academic social networks, social tagging and social bookmarking
Libraries use general social networks (Facebook, X, Instagram, YouTube, LinkedIn, WhatsApp channels) for outreach, announcements, reference and community building. The syllabus's "Academics Social Networks" means academic social networks, platforms on which researchers build profiles, share papers, follow colleagues and ask questions: ResearchGate (2008), Academia.edu (2008) and Mendeley's network features. They raise questions librarians must answer: sharing a publisher's PDF there may breach the author's copyright agreement, while depositing an accepted manuscript in an institutional repository usually does not. Social tagging lets users attach their own keywords (tags) to resources; the resulting uncontrolled, user-generated vocabulary is a folksonomy, a word coined by Thomas Vander Wal (2004). Library catalogues such as those built on Koha and discovery systems allow user tags alongside controlled subject headings. Social bookmarking stores links to web resources online, with tags, so they can be shared and discovered by others: Delicious (2003), Diigo, and for scholarly references CiteULike (2004, closed 2019) and BibSonomy.
Key takeaways
- Community information services give survival and citizen action information (Bunch) through files, desks, referral and outreach.
- Reference service began with Samuel Swett Green (1876); Ranganathan distinguished ready and long-range reference; the reference interview clarifies the need; referral points to a source without supplying it.
- CAS alerts a group to all new items; SDI (Luhn, 1958) matches new items to an individual profile and uses feedback; ILL lends between libraries and document delivery supplies copies to users.
- Mobile services include mobile OPACs, databases, websites, apps, instruction, augmented reality, SMS alerts, geo-location and mobile reference.
- Web 2.0 (O'Reilly) is participatory; Library 2.0 (Casey 2005; Casey and Savastinuk 2006) uses IM, RSS, podcasts, vodcasts and Ask a Librarian; collaborative services use social and academic social networks (ResearchGate, Academia.edu), tagging (folksonomy, Vander Wal 2004) and social bookmarking.
Practice questions (10)
Attempt each one before opening the answer. Every explanation names the tempting wrong option as well as the right one, because that is where marks are lost.
Who proposed selective dissemination of information (SDI) in 1958?
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Answer: A — H. P. Luhn
Hans Peter Luhn of IBM described SDI in 1958 as matching new documents against user profiles. Garfield founded citation indexing, Green wrote on personal relations with readers in 1876, and Ranganathan defined reference service.Who coined the term "Library 2.0" in 2005?
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Answer: C — Michael Casey
Michael Casey coined Library 2.0 and developed it with Laura Savastinuk. O'Reilly popularised Web 2.0, Vander Wal coined folksonomy, and Berners-Lee invented the web and proposed the semantic web.Which features distinguish SDI from a general current awareness service? Select all that apply.
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Answer: A — A recorded profile of each user's interests; C — Feedback from the user used to refine the profile
SDI is personalised: a profile per user and feedback to refine it. Sending one list to a whole group and reproducing contents pages (current contents) are typical of general CAS.Samuel Swett Green's paper on personal relations between librarians and readers, regarded as the starting point of reference service, was presented in which year? Type the year.
Numerical answer — type the value.
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Answer: 1876
Green presented "Personal relations between librarians and readers" at the 1876 conference at which the American Library Association was founded, arguing that librarians should actively help readers.An uncontrolled vocabulary built up from the tags that users attach to resources is called a:
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Answer: C — Folksonomy
A folksonomy (Vander Wal, 2004) emerges from user tagging with no control of synonyms or hierarchy. A thesaurus, taxonomy and subject heading list are controlled vocabularies designed by experts.Assertion (A): A referral service does not itself supply the document the user needs. Reason (R): Referral directs the user to a person, institution or library better placed to answer the query. Choose the correct option.
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Answer: A — Both A and R are true, and R is the correct explanation of A
Both are true and R explains A. Because referral's function is to direct the user to a better-placed source, it does not supply the document itself; that is done by document delivery or inter-library loan.In Ranganathan's terms, a query that requires searching many sources over several days and results in a report is handled by:
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Answer: A — Long-range reference service
Long-range reference service handles complex queries needing extended searching. Ready reference answers quick factual questions, current awareness alerts users to new items, and circulation lends documents.Which of the following are academic social networking sites? Select all that apply.
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Answer: B — ResearchGate; C — Academia.edu
ResearchGate and Academia.edu, both launched in 2008, let researchers build profiles and share papers. Delicious was a general social bookmarking service and WorldCat is OCLC's union catalogue.A current awareness service sent the same list of 120 new articles to each of the 45 faculty members of a department. How many copies of the list were sent in all? Type the number.
Numerical answer — type the value.
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Answer: 45
One identical list goes to each member, so 45 copies are sent, whatever the length of the list. This is the defining feature of a group CAS; under SDI each of the 45 would instead receive a different selection matched to a personal profile.An academic uploads the publisher's final typeset PDF of her article to an academic social network. Which statement is most accurate?
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Answer: D — It may breach her copyright transfer agreement, unlike depositing the accepted manuscript in her institutional repository where the publisher's policy allows it
Authors who transfer copyright usually may not post the publisher's version on commercial networks, though many publishers allow the accepted manuscript in a repository; policy services such as Sherpa Romeo record these terms. Posting is not SDI, and gold open access means the journal itself publishes the article openly.